3 Massive Ways Nozzle Features Are Crushing Other Top Ranked SEO Tools
Every once in a while, an app comes along that you just know is going places.
Nozzle is undoubtedly on that shortlist.
Nozzle is a keyword and ranking tracker, one of probably hundreds on the market. So immediately, you would think the first thing I would mention is the data, the features, and don’t get me wrong, those are great (more on that later). But…
As a marketer and business enthusiast, those features are never what catch my attention first.
Steve Jobs famously said, “you’ve got to start with the customer experience and work back toward the technology.”
Nozzle has done and continues to do this, which in my opinion, has established them as a benchmark not only for SERP tools but for every SaaS application.
In truth, I’ve only begun exploring the world of Nozzle, but if first impressions are any indication, I’m all in.
Nozzle’s key focus is delivering usable data to its users. As a result, they have an ample amount of data that is very difficult to find, if at all in other tools, such as distance from the top of the page, ad adjustments, the share of voice, unlimited competitor tracking, and blended rankings.
This data on its own would create a highly valuable product if displayed in a CSV file. However, Nozzle takes it so much further.
The layout and design of the site are beautiful, simple to navigate, and the hovering graphics make it feel interactive.
Simple things like the dark theme, smooth slide-out help panels, and brilliant use of color make interacting with the app a joy.
It would be easy to take the cynical view that the UI is of no consequence, the data is the only important thing, but in my experience, there are fundamental reasons why that would be a mistake.
As I mentioned, there are many different competitors in this field. I’ve used more than I can count personally. And, in the world of SaaS apps, you never know if a business will be here today and gone tomorrow.
Creating a beautiful and highly effective interface does two things, it increases adoption by companies large and small, and the more support an application has, the more longevity and resources it has for improvements.
These factors secure your investment in time and money.
The final thing that was apparent to me within 60 seconds of activating my first campaign on Nozzle was their desire and encouragement, even gamification of promoting user suggestions for the company’s future roadmap.
This act alone tells me this company is getting things right, listening to their customers, delivering the things people want.
The team at Nozzle has learned the lesson that as a developer, product manager, or even CEO, you will never know your product as well, as the daily users.
Users will grind away at it, breaking things, discovering flaws, creating workarounds, shortcuts, and obscure use cases for their processes.
Nozzle has put its customers first. As a result, the Nozzle following is snowballing. I’m excited to see what comes next for this up-and-coming SaaS leader.